How Kerakoll is reshaping expectations in the construction industry

Construction materials are no longer evaluated on performance alone. Today’s decision-makers expect clarity, transparency, and alignment with broader goals around sustainability, health, and long-term value.

Kerakoll has positioned itself within this shift by expanding its focus beyond products, aiming to influence how spaces are designed, built, and experienced.

From manufacturer to industry platform

Kerakoll’s collaboration with global brand consultancy Interbrand reflects a strategic move toward becoming a platform for ideas, education, and cultural change within the construction sector. This approach recognises that materials play a role in shaping not just buildings, but the quality of life within them.

Rather than operating purely as a supplier, Kerakoll has invested in communicating purpose, values, and responsibility across the built environment.

Why this matters for project teams

For architects, developers, and construction professionals, this shift supports clearer specification processes, stronger technical resources, and more consistent sustainability narratives across projects.

It also reflects growing expectations from regulators, clients, and end users that construction decisions contribute positively to health, environment, and community outcomes.

“The future of construction is not only about what we build, but how those spaces support people and communities.”

A broader view of value

By reframing its role in the industry, Kerakoll highlights the importance of long-term thinking, education, and collaboration. For decision-makers, this provides additional confidence that material choices are backed by a company investing in the future of construction, not just the next project.

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